Share
Group_106.svgtwitter.svgGroup_157.svg
logo_white.svgsearch_gold.svg
2024 IMPACT REPORT
facebook_gold.svgtwitter_gold.svglinkedin_gold.svg
result
left_arrow.svgright_arrow.svg
identity project.svg
Identity Project
Creating What is Missing:

Helping Christians Navigate Identity in a Confused World

Over the last few years, the Colson Center worked with several ministry partners to create the Identity Project (IDP). Thanks to the generosity of ministry partners, IDP is now officially part of the Colson Center family. This is a significant step, with exciting implications for the future.

Here is the full scoop on the Identity Project, how it started, and where it’s headed, from Colson Center Chief Operating Officer Pete Marra.
blue_down_arrow.svg
helping-chrisians-hero.jpg
An interview with Pete Marra, COO of the Colson Center, about the most fundamental question of our time: What does it mean to be human?

Why is the Identity Project needed today?

We’re in an absolutely wild cultural moment where the most basic realities are being called into question—including what it means to be human, the reality of male and female, and the definition of family. This isn’t an “out there” problem. It’s affecting the Church. It’s affecting Christian parents who have tried to raise their children in the Truth and yet see them falling prey to gender ideology. Ultimately, these issues are rooted in a misunderstanding of our human identity.
Believers are struggling to know how to raise their kids with a healthy view of identity, how to minister to those experiencing same-sex attraction or porn addiction, and how to love their neighbors who have a completely broken view of identity.
So, we teamed up with ministry partners to create a resource offering biblical answers to the foundational question, “What does it mean to be human?” We’ll never understand the answer to that question if we don’t first understand that every human being is made in the image of God.

What was missing in the broader culture that IDP sought to add?

What was missing was a place where people could hear trusted Christian voices that are both faithful to Scripture and view the full picture of human identity. Faithfulness to the Bible matters because not all resources with a “Christian” label are actually solid or trustworthy. A full view of identity matters because many resources focus on just one aspect, like sexuality. But as Christians, we know identity is interconnected to family, relationships, marriage, sex, and how we understand our bodies.

Why are expert voices critical when it comes to this topic?

Our culture is flooded with voices—media, politicians, and professionals—spreading lies about humanity. Many so-called “experts” have gained influence by promoting ideology over Truth. If we’re going to combat the widespread lie that identity and sex are defined by us rather than God, we need to hear from true experts who prioritize Truth over ideology. You could find the very best sociologist or attorney out there, but if they’re not starting from the Truth of the Christian worldview, they’re not going to have an accurate view of identity.

How have people responded to IDP?

The response has been overwhelmingly positive. A fellow church member of mine, whose grandson is struggling with sexual identity, found that IDP helped him understand the impact of social contagions on his grandson’s struggle. He realized he was fighting a whole system and felt relief knowing his grandson’s struggle didn’t come out of nowhere, nor was it a result of poor parenting (which is something many parents worry about). Several youth pastors have also told me they’ve used IDP to train parents and students around these issues.

There’s a lot of digital content out there on this topic. How is IDP unique?

Without a doubt, our experts and user interface are what distinguish the Identity Project from other resources out there. We’re a one-stop shop for trusted content, offering over 270 videos and 25 partners from major ministries like Alliance Defending Freedom and the Heritage Foundation, among many others. Our curated content is vetted and reliable, so people don’t have to search YouTube or Google and hope to find trustworthy answers. Plus, all our videos are organized by topic or by expert, making it easy for people to find the guidance they need to lead their loved ones toward a biblically grounded identity.

Looking forward, how would you define success for the Identity Project?

The fundamental question we will continue to face in the next decade is, “What does it mean to be human?” Success for the Identity Project looks like equipping more and more Christians to confidently answer that question, especially as attacks on our God-given identity emerge from new sources. Take transhumanism for example. While advances in technology have enabled us to bring restoration to those suffering from things like hearing loss or paralysis, these technologies also present the temptation to move beyond restoring our humanity to transcending it. It’s like Eden, where Adam and Eve were told they could be “like God” if only they would defy His good design. As transhumanism looms on the horizon, we want to help believers navigate new challenges. Lord-willing, we’ll be here to help Christians engage the toughest questions with biblical Truth and courage.
Click below to learn more about the Identity Project or register for your free account today.

The Identity Project is proud to partner with over 30 subject matter experts, including...

Maria Keffler is a Co-founder of Advocates Protecting Children and the Arlington Parent Coalition in Virginia. An author, speaker, and teacher with a background in educational psychology, Maria has fought to support families and protect children from unethical activism and dangerous policies around sexuality and transgender ideology since 2018.
Katie J. McCoy holds a PhD in Systematic Theology from Southwestern Seminary (Texas), where she served on faculty for five years. Her research includes biblically informed patterns of justice for women in Old Testament laws as well as the intersection of theology, gender, and culture. She is the author of To Be a Woman: The Confusion Over Female Identity and How Christians Can Respond and co-author of Humanity, part of the Theology for the People of God series. Dr. McCoy is a political news junkie and frequent contributor to WORLD Radio’s Culture Friday. You can find her @BlondeOrthodoxy.
Jay Richards, PhD is the Director of the Richard and Helen DeVos Center for Life, Religion, and Family, the William E. Simon Senior Research Fellow at The Heritage Foundation, and a Senior Fellow at Discovery Institute. He has spoken at many academic conferences, college and university campuses, think tanks and public policy meetings. He is the author or editor of more than a dozen books, including two New York Times bestsellers. Dr. Richards earned a PhD in philosophy and theology from Princeton Theological Seminary.

The Identity Project is partnered with a number of trusted organizations, including:

Identity Project Impact stats
1
Over
3770
videos in the IDP library
2
96
new videos added to the library since January 2024
3
Over

250
active accounts
4
0%
increase in contacts in January 2025